Each response variable has some true value, which we will never know.
From r replicas of an experiment (holding factor levels constant), we can estimate response variable's true value by statistical inference.
How far is our estimate from the true value?
Suppose our data satisfies three conditions:
Then t-distribution yields confidence interval for some
significance level (
).
Recall CI formula from Ch 13.2 in Jain for n samples:
For
factorial design,
. But what is sample standard
deviation s?
Sample variance of errors (
's) is:

where
.
Denominator is degrees of freedom. It's less than number of
experiments performed (i.e.,
) because errors for all replicas
for each combination of factor levels sums to zero (i.e.,
).
Let q denote any effect or interaction:

Therefore the desired sample standard deviation of q is

CI for an effect
(for
) is
Continuing the memory-cache study, the sample standard deviation of errors is:
The sample standard deviation of each effect or interaction q is:

The t-value at
degrees of freedom and
is
. Thus CI for each effect is:

Therefore:
Note that all CI's exclude zero; therefore all are effects and interactions significant!
Suppose we choose
and perform many
factorial
experiments. Then for 90% of them the true mean value of each
effect or interaction lies in the confidence interval calculated for
that experiment.
Thus in 10% of the experiments, the true mean will not lie in the confidence interval!