1996 Frontiers in
Education Conference
12:30-2pm, Nov. 7, 1996
Salt Lake City, Utah

“The Future Role of Publishers in the New Educational Dynamic”
OUTLINE
F Opening 
F Instant Survey
F Prepared Questions
F Audience Questions
F Conclusions
OPENING:
Why am I Up Here?
F Newspaper Automation Study (1970), IR
F CD-ROM (1986) -> VA Discs 1,2,3
F ACM Press DB & Electronic Publ. (1987-91)
F Documentary (1990) “Interactive Digital Video”
F Founded ACM Multimedia and DL Conf. Series
F Largest WWW CS Repository   http://ei.cs.vt.edu (100K hits/week)
F MKP Book Series: Multimedia Info. & Systems
OPENING:
Digital Libraries
F JCR Licklider (1965) “Libraries of the Future” 
F ENVISION (ACM, IEEE-CS; 1991), EI
F Sourcebook on Digital Libraries (1993)
F NSF/ARPA/NASA DL Initiative (1994)
F Networked CS Tech Report Library (1995) http://www.ncstrl.org (please join!)
F National DL of Theses and Dissertations http://etd.vt.edu/etd/   (please join!)
OPENING:
Scope of Discussion
F Goals: Teaching, Learning, Pedagogy
F Roles: Authors, Universities, R&D Labs, Associations, Commercial Publishers, 
(Digital) Libraries, Bookstores, Students
F Collaboration: Produce/Consume, Co-design, Prototype/Commercialize
F $$: Copyright, IPR, Economics
F Time: Now, Paradigm Shifts, Archives
OPENING:
Delivery  /  Format
F Books
F Journals
F Magazines
F CD-ROMs
F Internet
F Gopher
F WWW
PANELISTS
F Addison Wesley Longman:                 Denise Descoteaux  (Senior Producer, 
Interactive Engineering Products)
F PWS Publishing:                                 Leslie Bondaryk  (Manager,           
Technology Development)
F Wiley:                                                 Charity Robey  (Executive Editor, 
Engineering & Computer Science)
PANELIST  STATEMENTS:
Denise
F 10 years in publishing
F Autodesk Collection
F Multimedia Engineering Dynamics    (author Kurt Gramoll): New Media Magazine 
Bronze Envision Award
F Statics companion product this month
F ActivPhysics
PANELIST  STATEMENTS:
Leslie
F EE: BS MIT, MS UC Santa Barbara
F 10 years with educational materials
F 2 years w. MathSoft (Mathcad), Schaums Interactive Outline Series w. McGraw-Hill
F Calculus Modules Online
F PWS Multimedia Approach Series
F Electronics Workbench
F Head, Thomson Publishing Center of Excellence in Web Tools for Instruction
PANELIST  STATEMENTS:
Charity
F BS University of Virginia
F 11 years at John Wiley and Sons
F textbooks, software - undergrad Eng. / CS
F interactive media: Thermodynamics, Fluid Mechanics, Circuits, Dynamics
F CD-ROM-based custom publishing
F Wiley College Division homepage
INSTANT  SURVEY:
Office / Home  Connectivity
F ATM?
F 100BaseT?
F Ethernet or token ring?
F ISDN?
F around 28.8?
F slower?
F none?
INSTANT  SURVEY:
Authors of
F textbooks?
F videotapes?
F CD-ROMs?
F multimedia courseware?
F simulations?
F interactive tutorials?
F VR worlds?
INSTANT  SURVEY:
Competency
F run a WWW site?
F word processing?
F presentation tools?
F authoring tools?
– AuthorWare
– ToolBook
– Director
– other
INSTANT  SURVEY:
WWW
F home page?
F lecture notes?
F assignments?  (solutions?)
F quizes?  (solutions?)
F # links (0, 1-10, 11-25, 26-50, 51-100, 100+)
– local?
– other universities?
– publishers? industry?
INSTANT  SURVEY:
Reading Materials for Courses
F technical reports / research reports?
F journal or magazine articles?
F newspapers?
F encyclopedia?  other reference works?
F textbooks?
– < 30%
– < 60%
– < 90%
INSTANT  SURVEY:
Reuse (besides texts)
F lecture notes?
F other demos or presentations?
F lab guides?
F self-study units?
F quiz questions / test banks?
F simulations?
F interactive tutorials?
F other WWW materials?
INSTANT  SURVEY:
Packaging Preferences
F CD-ROM vs. WWW?
F to individuals vs. for labs?
F per course? per year? for program?
F unit purchase? subscription?
PREPARED  QUESTIONS:
Not a Profitable Business
Charity: Since publishing interactive media for college courses is not generally a profitable 
business, should commercial publishers stop developing interactive media?
PREPARED  QUESTIONS:
Slow Adoption of New Media
F Denise: Why have most instructors been slow to adopt new media courseware 
materials?
F Ed: Why have publishers moved so slowly into electronic publishing?
PREPARED  QUESTIONS:
Objectives
F Leslie: What are the primary objectives of electronic publishing:
– for publishers
– for administrators
– for instructors
– for students
F All: How do publishers and faculty react to the increasing role of the student in 
choosing their own learning materials?
PREPARED  QUESTIONS:
Value / Charge
F Denise: To seem economically worthwhile to students, must interactive courseware 
contain a “value-added” component:
– have tools or application software
– be usable in other courses / for other purposes
F Leslie: What is a reasonable charge for a multimedia product / book / CD / online
– to a student
– for a lab license
PREPARED  QUESTIONS:
Collaboration
F Leslie: How can publishers facilitate and encourage collab. among teams of 
educational multimedia developers:
– cross-disciplinary
– cross-university
F Ed: Are there examples / stories                   (of success / failure)?
F Ed: What roles are best played by each?
PREPARED  QUESTIONS:
WWW
F Ed: Will WWW wipe out current publishers?
F Ed:  How will copyright law have to change to make electronic publishing work on 
WWW?
F Ed: What IPR protection is needed for WWW distribution to be trusted by 
publishers:
– cheap charges for electronic commerce?
– watermarking? cryptolopes?
PREPARED  QUESTIONS:
Textbooks
F Ed:  Will textbooks recede in importance?
– a) students buy subscrip’s to all publisher works
– b) students buy large items (CD-ROMs)
– c) students buy small items (modules)
F Ed: Will there be a shift from text to multimedia?   Will we continue with both?
PREPARED  QUESTIONS:
Specialty Services
F All: What is the role of custom publishing?
F Ed: Will there be a shift from objects to services?  to student-centered support?
PREPARED  QUESTIONS:
Engineering
F All: How should publishers treat the special characteristics of the engineering fields?
F All: How should publishers address the expanding engineering knowledge base?
PREPARED  QUESTIONS:
Distance Learning
F Ed: How will publishers fit into distance / distributed learning?
F Ed: Will publishers provide support / help?
F Ed: Will there be a shift to direct sales? Electronic direct sales?
PREPARED  QUESTIONS:
Digital Libraries
F Ed: What will be the impact of digital libraries in the future?
F Ed: What should be the role of publishers? universities?  associations?  government?
PREPARED  QUESTIONS:
Long Term
F Ed: Why not make standard practice for books be to “retire” them onto WWW?  Let 
authors buy back for $1?
F Ed: How can we make multimedia materials:
– last for years
– run everywhere
F Ed: What is / will be the role of standards?
AUDIENCE  QUESTIONS
CONCLUSIONS