Commerce On The Web

What companies are on-line?  

According to an O'Reilly and Associates study,

• 51% large businesses have access to the Internet, another 15% by the end of '96
• 25% of medium sized businesses have access, another 17% by the end of the year
• 8% of small business have access, another 9% by the end of the year

According to the a Coopers and Lybrand survey Coopers and Lybrand, in the first quarter of '96

• The Internet has had a favorable impact on the print medium, generating more sales in books and magazines covering the Internet than it has in on-line commerce
• Consumers are spending from $300 to $600 million annually on books and magazines as guides to the Internet. compared to the $200 to $300 million in electronic commerce conducted on the Internet last year
• Negative impact on televsion, as users are replacing TV time with time on-line
• Consumers expect to use the Internet for purchases once security is in place. However, Internet commerce will not take-off until consumers are satisfied that this new medium has effective security safeguards
• Many consumers are resistant to advertiser supported content on the Internet (37%).
• Remainder of users are very interested in interactive ads:
• "advermation": detailed information ads (41%)
• "customization": ads tailored to meet consumer's interest (25%)
• "advermarts": ads that facilitate ordering (25%)
• "advertainment": primarily entertaining interactive ads (9%)
• Consumers also show a strong interest in interactive television